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1. Marketing and Markets
2. Schools Market
3. To whom are schools marketing ?
4. Market segmentation

5.  What are schools marketing ?

6. Misconception about marketing

7. The process of marketing

8. Product

9. Price- People and Promotion
10. Creating strategic intend
11. The Importance of the Client
12. Never Letting the client Down
13. The School Provides a Service
14. Management of high Quality...
15. Developing a Client
16. Creating a pro active Staff
17. Linking Marketing to Strategy
18. The Nature of Marketing
19. The Planning Process
20. Marketing in schools

21. Marketing in further education
22. Personnel, organization...

24.References
Other Sites
 
 
 
 
 
 

 

Management
 and
 Marketing

 of Schools

                                                                         21 Century Education and School
 

 

4. Market segmentation in the education sector
 

 

External markets

Internal markets

* Prospective pupils

* Prospective parents

* Former pupils

* Prospective staff

* Other educational institutions

* The local community

* Commerce and industry

* The Local Education Authority/   

   Funding Agency   

* The Office for Standards in  

   Education

* The Teacher Training  

   Agency/General

 * National  groups Teaching

    Council and organizations

* Governors

* Staff (teaching and support)

* Regular visitors and helpers

* Current pupils

* Current parents
                   

 

 
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